Full Send Metacard - Deep Dive (V 1.0)

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Full Send Metacard - Deep Dive (V 1.0)

In today's edition, we will be ironing out the entire history of Full Send Metacard. This breakdown will be extremely detailed, direct, and most importantly; factual. Let's start from the beginning. As you may know, the Nelk Boys are a YouTube sensation with over 7.4 Million Subscribers. They have one of the strongest brands in the YouTube game and have leveraged their business for the better. To put their scale in perspective, a New York Times article mentioned how Full Send sold roughly $50 million worth of merchandise in 2020 and $70 million in 2021. The crazy part? This is only the beginning of the Full Send empire as we are starting to see moves in alcohol, gyms, restaurants, supplements, media, and even talks of casinos. On January 17th, 2022 the Nelk Boys launched the Full Send Metacard, a collection of 10,000 utility NFTs, which very quickly minted for 0.75 ETH on the Ethereum Blockchain. Shortly after the mint happened, the Nelk Boys came out and said 250 of the Metacards would be converted at random to their "Cyber Red Metacard". This created a bit more hype and when the Cyber Red cards were released, their listed floor was well over 10 ETH. The Cyber Red card did not have any extra features as of yet, it was just much rarer and held the potential of more utility. Shortly after launch, SteveWillDoIt gave a cyber red holder $100k just for the fun of it. The Metacard did not come with any initial utilities in place, although there were trusted promises from the team. These promises included exclusive access to what Full Send does in the physical world and metaverse, alongside access to future Full Send lounges, gyms, festivals, casinos, and restaurants. This instantly sent the Metacard into price discovery mode, and about a month after launch, the Metacard climbed to a high of nearly 2.5 ETH, which was around $7,500 at the time. Although the NFT market has pulled back these last couple of months, Metacard has been able to steadily hold just below a 1eth floor price. That being said, let's get into this breakdown and understand what's going on.

The Team

The Full Send Metacard team is fully doxxed. Kyle Forgeard (a majority owner in Nelk / Full Send) owns the boat, and John Shahidi is a co-captain alongside the rest of the Nelk team. Kyle founded Nelk over a decade ago and has grown it to the media and business empire it is today. One of Kyle's many strengths includes knowing who to hire, which is why John Shahidi comes into the picture. John was hired to manage Nelk Boys, Full Send, Happy Dad, & now Metacard. Simply put, John is a beast. His business career started back in 2009 when he and his brother founded an app development company. Some of their clients included Chad Ochocinco, Usain Bolt, Mike Tyson, and Christiano Ronaldo. Talk about connections, John has them all... In 2013, John went on to partner with Justin Bieber & Floyd Mayweather to release a selfie photo-sharing app. At its peak, this app had 7 million users and was nearly bought from Twitter for $150 million. Since then, John continued to dominate the media industry through several other ventures, which eventually lead him to his co-ownership position in Full Send in late 2020. It's clear that John is not only very well connected (John has even said how he's friends with Elon Musk on the MBH Podcast), but also a master operator. This pairing of John's experience, Kyle's vision, and the already proven team behind Full Send makes Metacard a force to be reckoned with.

The FULL SEND Empire

Some of you might be asking, "Why tell us about the Nelk empire? I'm here to learn about Metacard". This is a good question, and the answer is simple. The value and utility of Metacard NFT come from its linked equity in several current and future ventures under the Nelk Empire, so it's important to know how big these boys really are. Unlike most large YouTube channels, Kyle had to grow the Nelk & Full Send brands with no ad revenue due to the nature of their uncensored content. So what did they do? They leveraged their brand and loyal customer base to create an assortment of dominant subsidiaries. Full Send is an umbrella company that has ownership over Happy Dad Hard Seltzers, Nelk Boys YouTube Channel / Merch, Full Send Supplements & Full Send Podcast (Top-ranked podcast on Youtube), with much much more on the horizon including Full Send becoming a media goliath themselves. On the Money Buys Happiness podcast, Kyle stated how he looks at Full Send as becoming the home for all types of dope content, and we have already seen this start to occur with Steve and Salim's individual channels, the onboarding of OG as the official Full Send MMA reporter, presenting the Money Buys Happiness podcast, signing Suga Sean O'Malley as a fighter under Happy Dad, and everything they have been doing with Full Send Girls on fullsend.com. The Full Send brand is gearing up to be a full blown Empire, and the proof is in the pudding. Full Send merchandise sells out nearly every drop, Happy Dad Hard Seltzers have been flying off the shelves ever since its launch in June of last year, and the Podcast has leveraged the connections of Kyle and John to bring on guests such as Dana White, Mike Tyson, Shaq O'Neal, Gary Vaynerchuk, Mark Cuban & Donald Trump. 

When the Metacard project was announced, it was sold as a 5-year project with the whitepaper listing ventures like gyms, lounges, casinos, and restaurants in both the digital and real world. These are some insane things to put in a roadmap, but the foundations have already started to occur. Kyle has been in business talks with the founder of 24hr Fitness (Mark Mastrov) about opening gyms later this year. John has talked about a Metacard lounge in LA (which has been teased in his latest MBH podcast where "Full Send Lounge" can be seen on clothing), the Nelk Boys have signed a major partnership with online casino 'Stake', and the King of Miami (Dave Grutman) has been in talks with Kyle about rebranding one of his restaurants into a Full Send Sports Bar. The Nelk Boys have some of the strongest business connections of any NFT project. Through networking their way to the top they have been able to build several powerhouse ventures, and Metacard is the utility access to all of them.Metacard's Price Decline

As you can see from the chart above, the Metacard NFT has been dropping in ETH ever since the beginning of June. Alongside this, the price of ETH has also been taking a big hit. This is largely due to Metacard not yet having any significant utility. Yes, holders have received a free exclusive holders event with Snoop Dogg, free merch, 30-50% discounts on clothing drops, 50% discounts on supplements, podcast tickets, a free NFT collab with Alien Frens, and been invited to dinners with the crew, but the community has expected more ROI utility.

From the discord message above, John Shahidi told holders on April 8th that they would be receiving more than 10% of Nelk in an upcoming announcement. It was commonly assumed that this type of update would add tremendous value to the Metacards with the current revenue from Full Send clothing, supplements, happy dad, and fullsend.com subscriptions, but it gets exciting when you think about the future prospect of Full Send lounges, gyms, festivals, casinos, restaurants, and their media empire. That being said, building in crypto isn't always sunshine and rainbows. Unfortunately, John mistakenly assumed that this announcement would be released in early May. As we release this today (July 14th, 2022) this announcement has still not been released, which has not paired well with the recent crypto markets. This prolonged wait has caused some holders to sell their cards for a loss, which brings us to where we're at today with the price.Announcement Details

If you've read this far, you might be interested to learn how exactly this announcement is going to work. Although we don't have a set in stone set of guidelines, we do have fairly clear information from the team on how this will go down. ROI has definitely been confirmed, and as we've been told by John, the Metacard's are expected to act as equity (more than 10%) in several of the ventures under the Full Send umbrella. Recently during an AMA, Judd (Discord Manager and Nelk boy) communicated his hearings from John. A loyal community member by the name of Static summarized the details below:

In simplest terms, there will be a tiered system for ROI payments. Whether you have 1 card or 100 cards, everybody will get the same value per card, but holders of 3+ cards will get paid out first. Holders are expected to be paid out in ETH, and you receive the same amount per every card you own. It's speculated that this system is in place to encourage holders to own multiple cards, creating a stronger project.

As you can also see above, John mentioned that the Metacard photos will be changing. At the moment, there are only Regular Metacards and Cyber Red Metacards available, so it'll be interesting to see how this develops.Announcement

At this point, if your are not familiar with the team behind Nelk and only see the Metacard as delayed promises, you might be thinking "this project is a scam, holders got rugged, the team is not committed". In all reality, this is far from the truth. John has communicated several times his sorrow for missing the deadline and how legal work is holding up this announcement.

True members of the community know the backgrounds of the team. These are the people that understand the mistake (communication has been improving with Kyle on the discord every day lately) and are certain that John & Kyle are here for the long run. On the MBH podcast, John expressed how he is only now just putting together a full-time team for Metacard, and he wants it to be made of "the best people possible" because Metacard is "his baby". This project is very much still in its infancy, just as the entire NFT world currently is, which is why there has been so much volatility lately. For many people, this has created a silver lining by allowing the price to drop and create an attractive buying opportunity. The proof is in the pudding, there are only 117 Metacards listed for sale at the moment (98.83% of the 10,000 item project is not for sale). Over the last couple of months with no real utility, cards have slowly transitioned from the hands of NFT flippers to the hands of loyal Nelk supporters. These holders are refusing to sell as evident by the holder statistics, as they are confident in John's ability to execute this announcement, and the future growth the Full Send brand is yet to have.

Closing Statements

In recap, Morning NFTea has no problem backing this project. We pride ourselves on transparency, so we will openly say that 10 Metacards are owned across our team. We have conviction in this project for similar reasons to most other holders. We firmly believe in the doxxed team, their ability to execute business as evidenced by multiple successful companies under the Full Send umbrella, and the long-term value in the Nelk brand and community. Of course, everybody is entitled to their own opinion, so we completely understand if you don't align with our views or the brands at Full Send. We are just here to help people understand specific projects, and this is one project Morning NFTea is comfortable sharing on our platform.

We'd like to personally thank anybody who has made it this far. We're a young company just getting our feet off the ground, so every bit of support is greatly appreciated. If you found value in this article and want a quick digest of the latest NFT news, please subscribe to our bi-weekly newsletter here: Subscribe! We'd also like to connect with you more personally on Twitter, which you can find here. Thanks again for all your support, Wicky & Bucky

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Article Time Stamps

Published: July 14th, 2022 at 7 pm EST

Metacard Floor Price: 0.79 ETH

ETH Price: $1192.37