#115 | Vintage Wines Get the NFT Treatment

Estimated Read Time: 6 minutes

Hey friends,

Wonderful to have you with us! In today’s edition we have some innovative stories from Americana’s vault NFTs to Graham Port Wine NFTs. Let’s just jump into it!

NFTs To Protect Assets In The Real World?

From kids with piggy banks to Web3 enthusiasts with hardware wallets, sometimes the safest thing for people to do has been to vault away their precious assets, but what if you want the security of an institution with the display comfort of a personal piggy bank? Well, Americana is taking an innovative approach to this problem by leveraging NFT technology to bring secure vaulting well and truly into the digital age. The new development in question is a service where users can store their treasured items in high-security, climate-controlled environments just as you would expect. However, the company will then make a high-res digital duplicate of the item that the owner can exhibit and share while keeping ownership over the vaulted item by holding and trading the NFT.

Americana is a new-age vaulting platform backed by OpenSea with an ambitious idea to make your locked-up items as accessible as ever, with the key point being the ability to showcase, buy/sell and trade vaulted items by just managing the digital twin NFTs linked to the physical goods. So far, the project has safely stored numerous artifacts, such as motorcycles, rare Pokémon cards, Rolex watches, and valuable art. On receipt of each item, the project will authenticate, document, and value it, while also employing a giant 3D Photogrammetry machine to create a high-resolution digital likeness of the object which will be the basis of your NFT.

Here at Morning NFTea we love covering innovative new use cases of NFTs, considering the potential of physically protected and vaulted goods having the same trade ability and accessibility as digital NFTs is an immensely powerful opportunity for all collectors. It is progressive developments like this that can have the largest impacts, we are arguably doubling the use cases of NFTs going from not only giving ownership over any digital collectible but to giving ownership over any physical collectible too, we can’t wait to see how NFTs are utilized next.

NFTs Empowering Vintage Wines

Ever since NFTs came around it’s been giving niche communities even greater accessibility and opportunity to build out their digital presence, and one recent example of that has been from one of the worlds leading producers of port wine, the 1820 founded Graham Port. Announced as a collection of limited-edition series of NFT bottles, these NFTs give access to a unique physical crate that contains the wines. The crate gives you a rare 1970 Vintage Port and a special 2020 Bicentenary Edition Vintage Port that celebrates 50 years of Symington family stewardship of Graham's. It is these port wines that will be merged with NFTs giving the owner a number of unique benefits and authentication over the rare collectible port wines valued at £10,000 (roughly $12,500 USD).

You may notice this pairing of physical objects to NFTs is along the lines of what Americano was doing with their vaults, but it exemplifies the changing narrative that NFTs can and will be useful in the real world and not just the metaverse. Graham Port isn’t just using NFTs for authenticating their prestigious bottles though, they are coming from a community angle to open up new opportunities for their wine enthusiasts that have never before been possible. The physical Vintage Ports will have NFC tags on them linking to NFTs that include lifetime access to a private Graham Port members' club, access to exclusive tastings and events, the opportunity to purchase future limited-edition bottlings, and the aforementioned digital certificate of authenticity.

£10,000 port wine puts a price tag on these NFTs that when paired with the limited 50 edition supply truly makes this application of NFTs a very specific niche, but the fact Web3 has given tools to revolutionize even the smallest niches in itself is what is worth highlighting. Through the advent of digitally authenticatable assets, we are fostering a new age of digital communities where consumers get more from their purchases like Graham’s enthusiast utility while the companies are creating stronger brand relationships. Giving customers digital benefits from their physical products is about to create a huge shift in consumerism that will be sure to shake up the world, and all thanks to NFTs.

It’s a bear market out there, and the theme of the week: dumping.

First off, we’ve got action from famed dumper MachiBigBrother.

But if 1500+ ETH of Bored Ape sales isn’t enough for you, here’s the big fish of the week.

Influencer Pauly0x creates another scam coin with vague promises of wealth to dump on his followers.

…and there was an exploit that allowed anyone to transfer anyone’s tokens as well.

It’s amazing how these grifts keep on working.

Anyways, thanks for joining us today. We hope you have a great couple of days while we curate the next edition. Take care!

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DISCLAIMER:

None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.