#113 | Dior Sneakers Coming With NFTs??

Latest NFT news from Bialetti Moka Expressions NFTs and Dior B33 NFT Sneakers

Estimated Read Time: 6 minutes

Hey friends,

Welcome back to this Morning NFTea! today we have a quick edition with some innovative news from legacy coffee company Bialetti and some NFT sneakers from Dior. Let’s jump in!

Founded over a century ago in 1919 Italy, the Bialetti company has grown itself into one of the leading coffee brands in the world with products sold in over 140 countries. Bialetti has become a well-respected brand synonymous with Italian coffee culture. Now, they hope to bring this success to Web3 through ‘Moka Expressions’ NFTs that kickstart Bialetti’s Web3 loyalty hub.

NFT-based loyalty programs have continued to gain steam with the prospect of more intuitive “loyalty cards” that are actually owned by the consumer and open up a world of opportunities for exclusive rewards and benefits. The most noticeable example of this came from Starbuck’s “Odyssey” NFT program, but as Web3 continues to grow so does its adoption and Bialetti is a perfect example of how NFT infrastructure is becoming more and more accessible for brands who want it.

This Web3 loyalty program in question involves a series of four exclusive NFTs that celebrate the timeless ritual of coffee while giving coffee enthusiasts a number of unique virtual and real-world benefits as well as access to the passionate Moka Express community. Categorized into Premium, Rare, and Ultra Rare rarities, Bialetti is trying to suit everyone’s taste through utility from early access to new products, exclusive events, community experiences, coffee tastings, masterclasses, free coffee beans, VIP perks at Bialetti stores, and limited-edition Moka Express coffee makers.

The Bialetti Web3 loyalty hub founded from NFTs that are truly innovating on consumer rewards is a pretty exciting concept that furthers the uptake of NFTs within our Web2 world, with an impressive history dating back to 1919, Bialetti is showcasing its commitment to innovating its coffee experiences and attracting a broader target market all facilitated by the future of Web3

It was only last edition we covered designer brand Lacoste’s foray into NFTs marking an increasing adoption from high-end brands, but this story takes it even further because iconic French fashion house Dior is also hopping on the Web3 bandwagon with their new B33 Sneaker NFTs. These premium shoes come with limited-edition NFTs that offer a unique digital experience for fans to own a piece of Dior history while also receiving some nice perks and experiences. The sneaker and NFT originate from the physical B33 sneaker, made from all the premium materials you can imagine and features Dior's signature design elements.

Priced at a not-so-cheap $1,350 per pair, the iconic designer Kim Jones has helped bring this exclusive 470 collection to life for any hard-core Dior fans out there. Announced on Twitter, Dior said “Each pair is equipped with an encrypted key granting access to a secure platform and exclusive services” which hints at the Dior Metaverse that currently remains undisclosed. Dior has said that they plan to debut six additional styles of the Dior B33 sneakers, priced between $1,000 – $1,100 with NFC chips embedded in the soles similar to the phygital offerings from Nike.

The B33 Sneakers NFTs are a bold move by Dior into the world of NFTs, while hitting the typical NFT bingo card of artwork, community, and unique brand experiences, it shows Dior isn’t shying away from embracing Web3. It’s not really a surprise considering parent company Moët Hennessy Louis Vuitton (who is the most valuable company in Europe) has also embraced NFTs, such as their previous initiatives like $42,000 physical Louis Vuitton “trunks” that come with a digital twin NFT amongst holding other perks. As more and more traditional brands with high social status like Dior embrace the blockchain and Web3, we really are on the way to mainstream adoption of NFTs.

In case you weren’t keeping up — Yuga Labs sued Ryder Ripps and Pauly for their launch of the RR/BAYC collection, a blatant ripoff of the official Bored Ape Yacht Club.

Now that Yuga has come out on the winning side, they’re also attempting to destroy the RR/BAYC collection.

Other collections have found themselves in hot water as well — Momoguro constantly tried to market itself as being a Disney-backed web3 game; now insiders are blowing the whistle on the project becoming a full-blown rug that will be shutting down within a few months.

Meanwhile, OG project CyberKongz is releasing its new collection Genkai on 27 July — at a whopping 0.25 ETH mint price.

While the mint price may be steep, it’s nice to note their airdrop mechanics to holders require either a vesting period of 180 days, or a decreasing payment from 0.25 ETH to unlock for sale.

Thanks for joining us, we hope you enjoyed that edition and we will catch you on the next Morning NFTea, take care!

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DISCLAIMER:

None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.