#101 | The Wolf of Wall Street Offers Revenue Sharing Through NFTs

Estimated Read Time: 6 minutes

Hey friends,

Wonderful to have you join us! In the first triple-digit newsletter after our special #100 Centennial Edition, we have come back strong with a slew of recent thought-provoking NFT news from Wolf of Wall Street ownership, bowling awards, and restaurant loyalty programs. Let’s jump in!

There's a good chance you have probably seen or heard of The Wolf of Wall Street movie that brought in over $400 million at its release over 10 years ago. Well, through the power of NFTs, anyone can get involved with a percentage of the blockbuster’s recurring revenue stream. Marking the debut of the new LALA marketplace, Web3 is yet again opening doors of opportunity for communities with minters of The Wolf of Wall Street gaining exclusive digital and real-life perks alongside their revenue share.

So who is LALA? Well, they pose the question “What if you could own part of the most iconic blockbusters of the century?” and through NFTs they are making this dream of many fans a reality, starting with the platforms June 20th mint on Jordan Belfort's extraordinary story on wall street. Hiram Vazquez, CEO and founder of LALA, sees LALA's unique access and interaction with movies and TV shows to be an unprecedented opportunity that when coupled with fans' nostalgia for these stories deepens the connection between fans and Hollywood.

Although there are no cold hard numbers on what kind of revenue you can expect, each NFT offers a percentage of the independent film's revenue with minters choosing between three levels; General Release, Limited Edition, and Directors Cut. Each of these levels is sure to please enthusiasts with utilities from behind-the-scenes content and merch to exclusive insight and surprise perks.

If you are wondering where this “recurring revenue” comes from, it reveals one of the most interesting parts of this story. Specifically, the LALA collection offers fans a share in the revenue generated from the takedown of IP infringements, such as how YouTubers lose ad revenue when playing copyrighted music. Whether you're a super fan of the film or just interested in this new type of “investment”, there's no denying the epic way NFTs are creating a unique revenue stream that benefits the fan community while preserving the value of the film.

Not to get confused with the PGA, the PBA (Professional Bowlers Association) has announced the initialization of ‘The League Bowler Certification Awards’ which will see an innovative new platform for acknowledging bowling achievements through NFTs.

With approximately 300,000 participants in the league, it's easy to see why a digital alternative to “real-world” awards could be enticing, and that's exactly what the PBA is targeting through this new partnership with the Avalanche blockchain. With a multitude of recognized bowling awards from perfect 300-point games to just beating your personal best, this new initiative aims to create a smooth operating and official platform to more easily reward players through NFTs without requiring them to be Web3 savvy or own cryptocurrency.

The NFTs in question will be Soulbound tokens meaning they are non-transferable and therefore can’t be sold, further solidifying these as true award replacements rather than just speculative freebies. On the announcement, Lev Ekster the CSO of the PGAs parent company says “With this launch, we are demonstrating our commitment to optimizing the league bowler experience through innovative technology”.

What best summarizes this story is that there’s no mention of NFTs, crypto, marketing or any other fluffy words, Lev is emphasizing the true benefit that Web3 has to offer as a revolutionary new technology that can benefit the processes of any industry or brand looking to utilize it.

From NFTs sharing ownership to blockbuster movies to a new era of bowling awards, what could possibly come next? How about yet another progressive initiative further propelling NFT’s real-world benefits through Asian street food specialist Wow Bao’s Web3 loyalty system that is about to stir up the traditional restaurant industry.

NFT-based loyalty programs have continued to gain steam with the prospect of more intuitive “loyalty cards” that are actually owned by the consumer while opening up a world of opportunity to exclusive rewards and benefits. The most prominent example of this came from Starbucks’ Odyssey NFT program but as Web3 continues to grow so does its adoption, and next on the list is Wow Baos “CollectaBaos”. With an initial price tag of $99, bao enthusiasts can grab these digital assets designed by artist ManoverMars that will grant access to a 10% discount in-store along with complimentary meals, special events, cooking classes and exclusive merchandise to name a few.

The Asian fast-food chain has said they consciously avoided the use of ‘Web3’ and ‘NFT’ in customer communications, they also partnered with DevourGO so holders will not require a crypto wallet, all in an effort to make these NFTs more accessible to a mainstream audience. That’s two stories in a row now where the brand has shied away from the Web3 marketing, which use to be all the rage for getting clicks, exemplifying the tangible benefits that NFTs offer as an infrastructure for the next internet rather than just being a speculative fad.

Although a Bao loyalty program won’t break the internet, it’s important to recognize this landmark moment that is pioneering a digital shift in the restaurant industry. With the more natural reward infrastructure that NFTs like “CollectaBaos” provide, while also having players like Starbucks already on a roll with Web3 loyalty programs, it’s hard to imagine a world where NFTs aren’t an everyday commodity used by everyday people.

One of the under-the-radar news items this week involves an Apply Pay partnership with STEPN - the OG move-to-earn app that sparked a wave of “to-earn” copycats.

As an early adopter of STEPN who started in early April and ended up moving out from my parents’ house in May purely off STEPN profits, I’m happy for the partnership… but also lament that it’s roughly a year late.

It seems like most other STEPN users feel the same way:

That being said, it’s huge news to see titans like Apple embracing the technology & Web3-native products such as STEPN because who knows what they will adopt or implement next?

We hope you enjoyed this mixed bag of stories showing the incredible range of ways NFTs continue to be used, but until the next edition, take care!

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DISCLAIMER:

None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.